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If you can get people registered early, you’re giving them much more time to talk about your event.

#EARLY BIRD LATE BIRD REGISTRATION#

In an extremely large event that potentially involves standing-room only in sessions, early registration is a way to reward those who commit to your event early on to secure their desired track or sessions. Other reasons you might want to offer discounts include: The most obvious is an early infusion of revenue. There are several reasons behind offering early discounts on tickets. It’s all about making it simple and easy for delegates to select your event over others.” What Are the Benefits to Having an Early Bird Discount? Bundle a great package with a great destination ie: Early Bird registrations, discounts on pre and post conference tours, along with travel and accommodation discounts and deals. It’s all about incentives for delegates and destination is key. Steve Keys, Sponsorship Marketing & Events Manager for MBA, shared, “…it only went for a month and results were amazing! Keep in mind it needs to be excellent value and needs to be factored into your budget. With a long lead time like Coachella, Master Builders Australia (MBA) offered a very successful “Super Early Bird” discount at the end of the financial year. But these tickets are more about the entire Coachella experience, something you could do if your event is an experience unto itself. Coachella runs for two consecutive weekends and ticket buyers are purchasing for a weekend where they don’t know who they’ll see. This takes a very interested audience considering the event is ten months away and the weekend acts aren’t even named. Once that day is over, so is the advanced ticket pricing. It’s the only day to take advantage of the ticket payment plan. For one day in June, they make tickets available for those interested.

For instance, Coachella conducts what organizers call an advanced sale. Early bird pricing requires a deadline or a limited number of tickets to be available in order to drive sales. It’s used to build buzz and reward people who are willing to commit early to attending your event.

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#abovethefold# What is an Early Bird Event Discount?Īn Early Bird discount is often offered before the traditional full registration fee comes into effect. We’ll take a look at the pros and cons and psychology behind an Early Bird discount. One of the things most planners dislike about Early Bird registration is the need to end it, particularly if few have signed up. What benefit do they bring to the event for all the work that’s involved? There are several reasons to have them and multiple benefits besides early access to money.

Event planners often wonder if Early Bird or pre-registration discounts are necessary.

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